Being socially focused isn't just sharing your content on social media, in the hope someone will read it and show some appreciation. In fact, why

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Being socially focused isn't just sharing your content on social media, in the hope someone will read it and show some appreciation. In fact, why
A guest post by Mashum Mollah. Content writers are always challenged to find the next big break. A space where our creativity can flourish and
We live in a world full of take, grab, me, me, me, etc. So sometimes it's a nice surprise when we come across someone who
I have mentioned many times before about the benefits of adding value to your comments. But what did I actually mean? There is one particular
I am regularly asked how to encourage comments from posts and blogs publicised on social media and elsewhere. This is an age-old conundrum many people
We live in such a negative world, it's a breath of fresh air to receive a positive comment. Therefore knowing how to comment positively should
We live in a digital world in which we have to constantly prove our worth. Therefore there is a need to know how to get
There's nothing more satisfying than managing to strike up conversations with your readers within your comments. To actually get a ping-pong meaningful response about the
It takes a brave and forward-thinking marketer to focus on the decision to generate inbound leads rather than the usual and expected cold calling tactics.
You've been told by your boss to go get qualified leads for your latest marketing campaign. First things first: what is a qualified lead? The
It seems to me that everybody has an insatiable thirst towards an increase in blog traffic. For some it is the be-all-and-end-all of having a
Hashtags have always seemed a bit of an anomaly for me, until I made the effort to find out how to socially use hashtags for
Any activity, both off- and online, will benefit from having a set of rules, so here are my 10 rules for commenting on blogs. There
A guest post by Nisha Joseph. Are you looking to track how users are engaging with your brand? We all want super-engaged customers. They tell
A guest post by Ed Smit. There was a time not so long ago when a marketing manager's job was much more simple. You find
A guest post by Cathrine Janifar. Do you want to write a comment that gets noticed by everyone? Obviously, otherwise what will be the purpose
Unfortunately there are some undesirables on the internet who revel in posting mean comments just to upset people. They get kicks from being nasty, especially
A guest post by Joseph Peake. The benefits of positive online engagement and comments are well known. Comments which represent your company in a favourable
There must be something wrong with me, but I find it very hard to recognise backhanded comments, even when they are aimed directly at me.
From 2014 the amount of spam took its toll on blogging. Another reason a bit later was toxic comments. And to such an extent people
For years I always thought I was plagued by human spammers, but now I know different. I have been victimised by the dreaded commenting bot
I received three comments today. One was marked as a bona fide comment, and the other two were spam comments. And yet my spam filters
I am amazed there are people who continue to make a mess of their commenting. Especially when these are such simple mistakes to avoid. Sometimes
How to avoid spam folders seems to be a popular question in Quora. As this is where I regularly comment to share my knowledge. It
Alice Elliott • Blogger
Aka the Fairy Blog Mother, I have been associated with blogging for almost two decades. But since 2014 I have been focusing on commenting and why it has been declining.
During the time I've been creating The Commenting Club, I have been fascinated by the benefits commenting, engagement and interaction can have. So many people disregard, abuse or neglect the power of comments, and businesses who fail to engage with their customers are missing a trick!
Proper interaction is perfect for all size businesses, new or established bloggers and can save you a lot of money from doing expensive digital marketing tactics!
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You read my blog posts and take a relevant e-course or challenge to understand the aspect of commenting, engagement and interaction which you are most interested in.
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You take what you have learned from my educational resources and put them to use within your own business, blog or social media activities. Without any activity, you won't get results.
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With consistent and purposeful action using the concepts and techniques I have taught you, you will start to see results with your strategic objectives and you will soon reap the benefits.
Avoid wasting the opportunity to attract attention, help someone or increase your reputation purely by writing a lousy comment!
Learn how commenting not only attracts attention to you, but also your blog/website, social status reach and search engines algorithms.
Your audience will benefit from conversation and discussion, and continued interaction results in referrals and policing against trolls.
Proper social commenting can help your business to provide a better service for your customers, as well as find out their preferences.
I am often asked "How do I get more blog readers?". Well, rather than trying to fathom out Search Engine Optimisation or fork out for expensive PPC advertising, all of which do not guarantee visitors who are really interested in your posts, my e-courses "An alternative method to get more web traffic" and "How to attract readers who comment" will show you how to accrue a large community of regular and engaged readers who will help to increase your social reach, your blog's popularity and also attract the attention of the search engines as a result.
Businesses who make the effort to regularly converse with their customers, undertake social listening to find out how their brand is performing, and have a team devoted to responding quickly and efficiently to requests on social media, are more likely to have a loyal customer base who will happily use Word of Mouth to tell their friends. Since people buy from people, you could also encourage User Generated Content on your social platforms to showcase how your products or services work as social testimonials people can easily relate to.
Social listening is the best way to start researching into your customers' preferences on social media. Rather than launching in like a bull in a china shop, those who lurk and learn before joining in the conversation will be in a much better place to contribute more effectively towards creating social relationships. Here you can find out not only how your brand is performing, but also your competitors' as well. You will also understand the frequently asked questions your customers usually ask, of which this feedback is vital towards improving your business and your website's performance.
Getting a lot of 'hits' on your website or blog, or a lot of impressions on your PPC adverts, isn't as impressive as it sounds. What you really want is to measure user engagement. Getting people to actually do someone rather than merely show up, or gather social proof which shows you have an engaged audience, results in far more meaningful and useful stats. Their feedback can be used for future improvements, encouraging regular attendance can create a community of like-minded advocates, and the actual presence of engagement proves your business is on the right track.
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A blog is more than just an individual's writings and thoughts; it is a conversation. The most successful blogs are those with plentiful comments that keep them alive. And if you comment on other people's successful blogs, that will inevitably help your blog too. Giving comments on one blog makes it more likely that you will get comments on yours.
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Commenting really has had a steep decline. Yet it’s so important! It gives bloggers encouragement and a thoughtful comment also puts your name in front of others who may never have seen you before. There are so many good reasons to learn how to comment right. And Alice is certainly the person to help you with that.
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The Commenting Club is a nice idea, Alice. Commenting (and a commenting strategy) is so important and is always an early section of my marketing on LinkedIn sessions... though key elsewhere as well of course. So good to see something like this!
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I love your Commenting Club concept. Already I'm learning so many nuances from just reading your blogs! You have helped me to realise so much more about the value of commenting and how helpful it is as an under-used aspect of business growth.
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