I am often asked "How do I get more blog readers?". Well, rather than trying to fathom out Search Engine Optimisation or fork out for expensive PPC advertising, all of which do not guarantee visitors who are really interested in your posts, my e-courses "An alternative method to get more web traffic" and "How to attract readers who comment" will show you how to accrue a large community of regular and engaged readers who will help to increase your social reach, your blog's popularity and also attract the attention of the search engines as a result. 

Businesses who make the effort to regularly converse with their customers, undertake social listening to find out how their brand is performing, and have a team devoted to responding quickly and efficiently to requests on social media, are more likely to have a loyal customer base who will happily use Word of Mouth to tell their friends. Since people buy from people, you could also encourage User Generated Content on your social platforms to showcase how your products or services work as social testimonials people can easily relate to. 

Social listening is the best way to start researching into your customers' preferences on social media. Rather than launching in like a bull in a china shop, those who lurk and learn before joining in the conversation will be in a much better place to contribute more effectively towards creating social relationships. Here you can find out not only how your brand is performing, but also your competitors' as well. You will also understand the frequently asked questions your customers usually ask, of which this feedback is vital towards improving your business and your website's performance. 

Getting a lot of 'hits' on your website or blog, or a lot of impressions on your PPC adverts, isn't as impressive as it sounds. What you really want is to measure user engagement. Getting people to actually do someone rather than merely show up, or gather social proof which shows you have an engaged audience, results in far more meaningful and useful stats. Their feedback can be used for future improvements, encouraging regular attendance can create a community of like-minded advocates, and the actual presence of engagement proves your business is on the right track.