I originally set up The Commenting Club because I wanted to advocate the benefits of commenting on blogs.
But as time went on, I realised commenting was a much broader subject, and what I wanted to say could easily progress onto social media as well.
However, I still maintain the importance of blog commenting, especially since it has gone into decline since 2014.
Take a look at this infographic:
And here's some code you could paste into your own posts (via the text mode) if you want to share this Infographic with your readers.
It explores 8 benefits of commenting on a blog.
1. Commenting gets you noticed
You may want to get a certain blogger to notice you. This is especially if you want to guest post on their blog, or get one of your products reviewed by them. How do you go about it?
Well, you 'social stalk' them. This isn't as horrific as it sounds. What it entails is for you to start regularly reading their blog, and consistently commenting on their posts.
If your comments are relevant, worthy and valuable, the blogger will notice you. And all the more if they start to rely on you leaving a quality comment on their posts.
2. Commenting builds relationships
Continuing from above, the benefits of commenting on other people's blogs means you can start to build a professional relationship with them.
Social stalking is all about reading to find out more about the blogger, and through commenting on their posts, getting them to know, like and trust you for what you are.
This consists of you writing the kind of comments that helps them and their readers. Be forthcoming, positive and share your knowledge when and where it's needed. This will draw attention to you and what you represent, for the right reasons.
3. Commenting drives traffic
If you think adding a link to your blog inside your comments is the answer, you are sorely mistaken. This is what spammers do, and you don't want to be associated with those.
Excellent, well-written comments full of value and relevant opinions will showcase you as a worthy blogger. If you manage to strike a chord with other readers, they may well feel compelled to click on your name to find out more about you and your blog.
The acceptable link to your blog is the URL you provide when you fill in your details before submitting your comment. And a more profitable way would be to use a relevant post's URL rather than your blog's homepage.
4. Commenting generates new ideas
Worthy commenting is writing a reasonable amount, certainly a lot more than the usual 'Nice post!' many commenters deign to think is adequate.
Write an introduction with a greeting, the main point in at least 3 sentences, and finally a concluding paragraph. If you want inspiration for what to write about, re-read the post again carefully to get the information you need.
However, writing too much is just as bad as not enough. If you feel compelled to write a massive amount, transfer this over to your own blog as a separate post, and condense a summary for the comment. Remember as a commenter you are a guest on the blog, and should not undermine the blogger with too long a response.
5. Commenting gives you feedback
Receiving comments on your blog is always an exciting experience. It shows that people have bothered to read your posts and appreciate them enough to have their say.
Encourage your readers to comment on every post. The feedback they give you not only reassures you you're writing what they want, they could also give you ideas for what to write next.
The benefits of commenting on blogs means you are also able to give feedback to help other bloggers. They will certainly be thankful for any help you could give them.
6. Commenting shows your expertise
Part of being helpful with commenting is sharing your knowledge. If applicable, search out any gaps in the post, and fill them with your expertise to further the post's content and educate the blogger and other readers.
Commenting is all about giving before you receive. This altruistic stance will soon set you up as the blogger that is willing to share what they know in order to help others and make a difference to their day.
If you manage to succeed in this, you will soon get seen as someone that offers the best value, especially if it is relevant and worthy. It is important that these attributes are kept, if you want to maintain your hard earned credibility. And your readers will be more likely to click on your name to read your other posts on your blog.
7. Commenting creates backlinks
I've already mentioned in #3 about the importance of avoiding peppering your comments with links, but instead submitting a relevant URL with your details. Any reader that clicks on your name would much rather read a comparable post than being confronted with a faceless homepage.
If you have to use a link to support the main point of your comment, do so discretely. Certainly no more than one per comment, and describe why you have added it to reinforce the necessity.
In addition to the usual benefits of commenting on blogs, frequent commenting on relevant blogs linking back to equally relevant posts on your blog will help raise your Domain Authority of your blog.
8. Commenting causes popularity
Encouraging lots of comments on your blog shows not only that you are writing the right kind of posts, but also that your readers want to read them. Adding suitable call to action questions at the end of your posts will stimulate your readers to comment more.
A blog that receives multiple comments gives the impression it is a popular one. It is attractive not only to passing readers, who will want to know what's going on, but also to the search engines.
Search engine spiders are programmed to search out popularity, as it suggests the content must be of exceptional quality and therefore indexable. Many comments must have arisen from well written posts, so the spiders are drawn to successful blogs with avid readers who regularly comment on them.
How would the benefits of commenting affect you?
Are you looking to get noticed by influential bloggers? Would you like to increase the traffic back to your blog?
Does getting feedback help you with your content schedule? Did you know that spiders crawl comments just as much as the post's content?
Do you value increasing your blog's DA? Do you have a lot of knowledge you know would help others?
Let us know in the comments whether you have already had success through the benefits of commenting on blogs. Or whether having read this post, you are going to give more commenting a try!