A guest post by Andre Oentoro.
Social media is an effective way to market your brand and increase conversion sales. Brands can provide a wider range of information through social media, ranging from information on campaigns, promotions, new product launches and so on.
However, the audience on social media is not limited to the number of followers. If you have many followers but low interaction, it will be more difficult for you to 'convert' them from followers to buyers. The key to building an audience on social media is engagement.
With a high level of engagement, you can have loyal followers or customers and encourage them to buy your product or service. This way you will easily increase conversion sales.
Just like marketing in general, social media marketing also requires the right strategy to achieve marketing goals and get optimal results. Here are some of the most effective ways to drive sales with social media:
1. Find where your audience is on social platforms
You can connect with customers and build interactions with them through social media. At the same time, you can simultaneously introduce your products or services. But, if you want your content to reach the right target audience, you need to choose the right social media platform which your target customers mostly use.
Conduct a thorough analysis of audience demographic characteristics, location, what type of content has worked and so on. Determine which social media platform is right to use. For example, LinkedIn is used for B2B Brands, Instagram and YouTube are mostly for Gen Z and Facebook users are mostly adult audiences.
Once you find the right platform, then you can get a better chance to reach target customers who are interested in your product.
2. Leverage Video Marketing
In this digital era, video marketing has become the best strategy to market your business with a wider reach. In fact, brands using video marketing can increase their revenue 49% faster within a year.
Video content tends to look more appealing than any other content because it displays visuals and audio that are easily absorbed by the audience and turns the audience into your customers.
Therefore, it is essential to produce compelling and high-quality video marketing. This will require reliable design skills. But, don’t worry, you can use an explainer video production company to make your video marketing look much more attractive and professional.
3. Encourage and share user-generated content
User-generated content (UGC) is content in all forms, whether blog articles, testimonials, reviews, tweets, photos, or videos created by customers, followers, or contributors without being paid.
In fact, most companies take advantage of UGC in the form of product reviews made by their customers as a strong marketing strategy to drive more sales.
As many as 84% of customers trust product reviews and recommendations from fellow consumers more than other advertising sources. Brands usually curate UGC in several ways, for example by using hashtags and mentions or holding campaigns on social media.
4. Stay consistent with your posting schedule
Some business owners think social media marketing does not bring benefits to their business. The reason is their inconsistent posting schedule on social media means their desired results are not achieved.
If you want to be successful selling online on social media, you have to consistently do it. One helpful trick is to arrange a social media marketing schedule for each day. Make sure you regularly upload posts on social media with engaging and quality content to bring in more audience.
5. Create a brand-specific hashtag
If you want your social media marketing to work effectively, ensure you create a brand-specific hashtag. It can be one of the easiest ways to identify the content of your product.
Creating a specific brand hashtag which appeals to the audience is indeed a challenging thing. However, these can bring great opportunities to your business because they give a unique brand identity and bring potential customers.
6. Consider running social media ads
Some social media platforms provide paid advertising features, such as Instagram providing paid ads. The goal is to expand the reach and directly generate sales through various types of advertising, such as animated commercials, display commercials, mobile commercials and so on. You can consider adding an animation text to make your commercial video more eye-catching by using text animation apps.
It can be an effective way to spread brand awareness and drive more sales. All you need to do is define your budget, target market, campaign goals, ad formats and bidding strategy.
7. Develop an influencer marketing strategy
Influencer marketing is a method of promoting and selling your business products or services through people who have popularity and a high level of influence in several groups or markets through posting on blogs, social media, YouTube channels, and other social media platforms.
They can market content about your business products and services for your potential customers to see and accept. The forms of content provided by them are often perceived as more credible, likeable and authentic than other forms of media.
Are you ready to drive sales with social media?
Lots of business people use social media marketing to spread brand awareness, drive sales and increase customer engagement. However, there are still many who apply it incorrectly so it doesn't work effectively and doesn't bring any results.
So, for those of you who want to drive sales through social media marketing effectively, you can apply the seven most effective ways mentioned above to help your brand stand out among other competitors.
About the author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).