It takes a brave and forward-thinking marketer to focus on the decision to generate inbound leads rather than the usual and expected cold calling tactics.
This is because the process used to generate inbound leads takes longer, even though it costs less, as there is this tendency to desire instant results, full of lovely stats, to prove all of their hard work.
But at the end of the day, wouldn't it be more advantageous to have fully fledged qualified leads banging on your door, gained from a spot of social chatting, either from you or from other like-minded people?
Take a look at this infographic:
And here's some code you could paste into your own posts (via the text mode) if you want to share this Infographic with your readers.
Having social conversations
The power of social chat to generate inbound leads all lends itself to being sociable. This means talking to people to get to know them, to show them you are interested in them and what they do.
Providing useful value
The process of social chat is to get prospective leads on your side. Offer them help by answering their questions or solving their problems. This will certainly make them notice you above others.
Getting people involved
Another way to generate inbound leads is to create a sense of community, somewhere where people feel they belong through participating in polls, surveys, questionnaires and other beneficial social activities.
Participation is a powerful tool for creating engagement, and this coming together results in popularity, which is another way of getting noticed, not only by other people, but by search engines and algorithms as well.
Creating trust and credibility
Social chat not only enables you to find out more about your lead, but also allows them to understand you better. This is crucial for the process of them getting to know, like and trust you.
And the information you include within your social chats should help to increase your credibility and reinforce your reputation, both vital within the trust factors to get them to follow you.
Offer a lead magnet
One way of starting the social chat process to generate inbound leads is to gather their email addresses by offering a valuable and irresistible lead magnet.
Increase your awareness
Now you have their email addresses, then you can social chat to them via a newsletter. This is your chance to let your new leads really get to know you through what you say to them.
Another form of awareness is to get an influencer on your side. Harnessing their extreme powers of engagement will help draw more attention to your products because of their recommendation.
Get others to demonstrate for you
As well as influencers, you could get your satisfied past customers to help you as well. Ask them if they would be willing to assist with promoting your product through demonstrating how they use it.
Encouraging user generated content from your advocates is perfect, because this shows ordinary people use your product, which can be far more convincing to generate inbound leads.
Benefit from social recommendations
Social chat comes in many forms, but a very powerful tactic is Word of Mouth marketing. Purely getting other people to social chat to their friends and contact what they think can have a huge impact.
This means you aren't confined to social chatting by yourself. Taking advantage of the power in numbers helps enhance the popularity of a product, or help promote yourself as a credible business source.
What do you do to generate inbound leads?
Do you use the power of social chat to generate inbound leads? Or do you have another method you would like to share with us? We would all benefit from what you are willing to chat about.
Let us know in the comments below. Write your contribution as social chatting, to prove you understand this post. We would love to hear from you.